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Social media platforms like Facebook Live, Instagram Live and YouTube Live are great options for hosting your virtual Pride Parade. Participants are encouraged to build mini Pride Parade floats and showcase their creations in real-time. Collaborate with fellow business owners and nonprofits to host a virtual Pride Parade on your favorite live video-sharing platform. Top 6 Virtual LGBTQ Pride Marketing Campaign Ideas for 2022 1. Do not take this as an opportunity to make money or sell rainbow-colored merchandise. Remember, you should only launch a Pride Month campaign if you and your business truly support LGBTQ rights. If you need a little more help figuring out if organizing an LGBTQ marketing campaign is right for your brand, ask yourself these four questions to help you find the answers. It’s always better to be safe than sorry, right? It can also help you avoid awkward and damaging situations by preventing you from sharing insensitive content. By doing so, you can create more genuine and insightful content. Important note: We recommend that you consult with members of the LGBTQ community and allies before launching your campaign. Is a Pride Marketing Campaign Right for my Brand? The best part? These ideas are all budget-friendly, so you don’t have to worry about spending tons of money to show your pride. You can apply these suggestions across channels, such as social media, email and video, to reach your audiences on their favorite platforms. Read on for fun and simple ideas to help you craft a memorable and authentic LGBTQ Pride Month marketing campaign of your own. How, you ask? With a creative LGBTQ Pride marketing strategy, of course! While many businesses and nonprofits will miss banding together and waving their rainbow flags in June 2022, they can still show their support of the LGBTQ community virtually. In an effort to mitigate the spread of coronavirus, many cities have canceled their annual Pride parades and celebrations. Virtual LGBTQ Pride Marketing Campaign Ideas For 2022Įven though the world has reopened amid the global pandemic, LGBTQ Pride Month is going to be a little different again this June.